Archive for February, 2014

OPPO Malaysia Launches N1 Smartphone

18 Feb


OPPO Electronics Corp, an international manufacturer of smartphones, is making its debut locally through its subsidiary, Oppo Malaysia, with the launch of its flagship Android handset, the OPPO N1. Seeking the opportunity to tap into the growing appetite among Malaysians for smartphones,  OPPO sees Malaysia as an exciting market for its line-up of high tech devices.

“The people here are technology savvy and are constantly looking for compelling designs and advanced capabilities for their mobile applications. We believe OPPO is the right match as our main focus is meeting our customers‟ needs. We are a young and innovative company that develops devices to give each user a unique experience without sacrificing simplicity. What makes us different is that from the very beginning, we vowed never to become a regular brand,” said William Fang, OPPO Electronics Chief Executive Officer.


On the OPPO N1, Fang said more than 1,500 engineers were involved in the research and development process to create the cutting-edge smartphone. The company‟s engineers produced 200 patent applications every month for technology innovations, placing OPPO among the 10 most productive companies in terms of technology innovations.

OPPO N1, the star of the N series features a 5.9-inch 1080p display, Snapdragon 600, 2GB of RAM, 16GB of storage, and the signature swivelling 13MP camera. The biggest highlight of the OPPO N1 is its camera, which can rotate up to 206 degrees and can lock at any angle.

“The key is customers no longer have to choose between taking a selfie with a lower quality front camera or with the higher quality back camera but shooting blind. Now, all we need to do is just swivel it around and get the shot we want with the same camera”, beamed Brand Manager, Lu Chen.


The O-touch panel on the backside of the N1 can switch on the picture mode without touching the screen, and take pictures with it.. It also offers a keychain-friendly O-Click remote that caters for off-device operation and control, including remote camera operation. It connects wirelessly to the smartphone via Bluetooth, and it is set on an alarm sound connection on the phone and O-Click to help locate a misplaced N1 or O-Click. The N1 is priced at RM1,798.

The OPPO N1 also has the distinction of being the first to come with Color OS, and it has over 400 unique design improvements and 37 unique patents in the OS for highly improved usability and artistic look. The Color OS‟ unique features allow customers to draw on the screen with one finger, turn on the phone, camera, or any other applications easily. The Color OS can be activated with a simple touch of a finger and it can recognize gestures. For instance, with one finger, the user can turn on the phone/flash, two fingers to control volume, and three fingers to screen shoot. With more than three fingers, a user can turn on the camera, and this is called the N1‟s multi-finger gesture.


Simultaneously, the company is also introducing the Find 5 Mini, the R1 and the OPPO Neo. All three phones have distinct features and benefits targeted at different customer segments.

The OPPO Find 5 Mini comes with a 4.7-inch screen with a 960 x 540p resolution, 1.3GHz quad-core processor, 1GB RAM and 4GB ROM. It has a 2000mAh battery packed inside a 7.75mm thick body. The phone features an 8 mega-pixel f/2.0 rear camera, along with a 2 mega-pixel front. The device gets OPPO‟s take on Android, i.e., Color OS which is based on Android v4.2 Jelly Bean.

With admirable specifications, the OPPO R1 offers a 5-inch IPS display boasting a resolution of 1280 x 720 pixels with a 1.3GHz quad-core processor and 1GB of RAM. The handset is 142.7 x 70.4 x 7.1mm in size and weighs only 140 grams. The Oppo R1 also has an 8MP camera on the rear with f2.0 aperture as well as a 5MP front-facing camera for video calls. Other key OPPO R1 specifications include 16GB internal storage, WiFi, Bluetooth, TD-SCDMA/GSM, Android 2.2 Jelly Bean.


Targeted at the low-end market, the OPPO Neo has a 4.5 inch screen size with IPS display 854 x 480 pixel resolution. It is powered by dual-core 1.3GHz processor and sports with 512MB of RAM. The phone is coupled with 5 megapixel rear camera and 2 megapixel front facing camera, and runs on Android 4.2 Jelly Bean with Color OS user interface and a Quick reach gesture to operate the phone. OPPO Neo also has dual-SIM dual standby and has 1,900 mAh battery capacity in 132 x 65.8 x 9.2mm body dimension, and weighs in at 130g.

With the launch of four mobile phones, Fang said that the brand OPPO, which means “friend” or “companion” hopes to become good friends with the over 42 million mobile subscribers in Malaysia, who make-up 143% of the mobile penetration rate in the country.


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Posted in Events


Fujifilm Malaysia Launches X-T1 Camera

18 Feb




Fujifilm Malaysia has launched its eagerly-awaited X-T1 mirrorless camera, which features an SLR-style handling. The X-T1 has a 2.36m dot resolution OLED electronic viewfinder with the world’s highest magnification and a lag-time of just 0.005 sec, phase detection AF with a world-beating response of just 0.08sec, five mechanical dials, dust and water resistance, and the world’s first compatibility with Ultra High Speed UHS-II SDXC memory cards.

The X-T1 and dedicated accessories will be available from mid-end February 2014. Fujifilm is also launching three weather-resistant zoom lenses to complement the X-T1 camera, all available during 2014, with the XF 18-135mm launching in June. The three lenses are the XF 18-135mmF3.5-5.6 R OIS WR, XF 16-55mmF2.8 R OIS WR and the XF 50-140mmF2.8 R OIS WR.

The new X-T1 has an RRP of RM4,388 for the body and RM5,688 with the XF18-55mm Kit Lens.

According to Fujifilm, the APS-C format sensor is a very good choice for its X-series of cameras and there are no plans yet for utilising full frame type anytime soon. As for prime telephoto and super telephoto lenses for the X-series, there will be a few more being made available by the end of 2014, among which is the XC 55-230mm zoom lens.






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SanDisk Extreme Pro 64GB UHS-II SDHC/SDXC Card

13 Feb

SanDisk Extreme Pro UHS-II

SanDisk Corporation has announced the SanDisk Extreme PRO SDHC/SDXC UHS-II card. It is the world’s fastest SD memory card, and is based on the latest high performance SD specification. The new SanDisk Extreme PRO SD UHS-II card offers up to 250MB/s1 write speeds for continuous burst mode shooting and transfer speeds of up to 280MB/s1 for maximum workflow efficiency. The SanDisk Extreme PRO SD UHS-II card is UHS Speed Class 3 (U3) enabled, a new specification allowing for high-quality 4K video recording.

Optimised for the next generation of high-end DSLRs and pro video cameras that support the UHS-II standard, the SanDisk Extreme PRO SD UHS-II card delivers the uncompromising results that professional photographers demand. Fast write speeds of up to 250MB/s allows users to take high-resolution images, such as RAW and JPEG, in succession. In addition to industry-leading read and write speeds, the card offers the highest video performance available for sustained video capture of 30MB/s (U3), allowing capture of cinema-quality 4K, 3D and full-HD videos3.

Fujifilm’s newly-announced X-T1 happens to be the world’s first UHS-II compatible digital camera, according to Toshihisa Iida, senior manager, Optical Device and Electronic Imaging Products Division of Fujifilm Corporation. The performance delivered by the new SanDisk Extreme PRO SD UHS-II card will ensure that photographers can take full advantage of the Fujifilm, which provides an advanced photographic experience including the highest-standard image quality, as well as fast shooting speed and response.

SanDisk Extreme PRO memory cards are tested for durability under extreme temperature conditions and backed by a lifetime limited warranty4. The cards also include a one-year downloadable offer for RescuePRO Deluxe media recovery software5, which helps photographers recover their images in case of accidental deletion.

SanDisk Extreme PRO SD UHS-II Card Reader/Writer

SanDisk is also announcing the SanDisk Extreme PRO SD UHS-II Card Reader/Writer, the world’s first SDHC/SDXC UHS-II memory card reader/writer, designed to increase workflow efficiency. Small enough for fieldwork, the compact reader is built to handle the high-performance demands of UHS-II card technology. This reader/writer features a USB 3.0 interface, which is capable of transferring card content up to 500MB/s, 10 times faster than a USB 2.0 interface6.

Pricing and Availability

SanDisk Extreme PRO SDHC/SDXC UHS-II cards are available for pre-order on now, with worldwide availability in April in 16GB to 64GB capacities carrying MSRPs of US$119.99 to US$299.99.

The SanDisk Extreme PRO SDHC/SDXC UHS-II Card Reader/Writer is also available for pre-order on now, with worldwide availability in April at an MSRP of US$49.99.

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Posted in New Products


Nikon Coolpix P600

07 Feb

Nikon Coolpix P600

The Nikon Coolpix P600 is a new digital superzoom camera with a 24-1440mm equivalent 60x zoom lens and on-board Wi-Fi. Other key features include lens-shift Vibration Reduction, a 7fps continuous shooting mode, Full HD 60i video recording capability, a large vari-angle high resolution (921k dots) LCD screen with bright RGBW technology and a customisable function button. The Nikon Coolpix P600 will be available in black and red. Availability is expected to be in early March.

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Panasonic Lumix GH4

07 Feb

Panasonic Lumix GH4

The Panasonic Lumix GH4 is the world’s first compact system camera to feature 4K video shooting. It can record in multiple high quality video file outputs – MOV, MP4, AVCHD Progressive and AVCHD – with 4K video recording in MOV/MP4, and Full HD video with ultra-high bitrate at 200 Mbps (ALL-Intra) or 100 Mbps (IPB). Boasting an improved 16.05-megapixel Live MOS sensor and Venus Engine processor, along with an enhanced fast and accurate Auto Focus (AF) system in approximately 0.07 seconds (Panasonic claims). The GH4 also has a splash-proof and dustproof magnesium alloy full die cast body, 12fps burst shooting, 1/8000th top shutter speed, and Wi-Fi connectivity with NFC technology.

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Canon Celebrates Production of 70 Million EOS-series Cameras

06 Feb

Canon Inc., has reached a new camera-manufacturing milestone as combined production of the company’s film and digital EOS-series interchangeable-lens cameras surpassed the 70-million mark on February 5th.


Production of Canon EOS SLR cameras began in 1987 with the EOS 650 35mm SLR Camera, at Canon Inc.’s Fukushima Plant (now Fukushima Canon Inc.), and later moving to such production bases as Oita Canon Inc. and Canon Inc., Taiwan. Following the introduction of digital SLR cameras in the early 2000s, production of the EOS-series cameras rapidly increased, surpassing the 60-million-unit mark in October 2012 and now, approximately one year and four months later, reaching the 70-million-unit threshold.

EOS, which stands for “Electro Optical System,” also carries the name of the Greek goddess of the dawn. Introduced in March 1987 as a new generation of AF SLR cameras, EOS cameras were the world’s first to incorporate an electronic mount system enabling complete electronic control not only between the lens and body, but throughout the entire camera system.

Based on the key concepts of high-speed and ease of use the EOS-series 35mm SLR cameras, including the top-of-the-line professional-model EOS-1 camera released in 1989 and the popular compact, lightweight EOS Rebel introduced in 1990, continued to incorporate innovative technologies and gained acceptance from a wide range of users. As digital SLR cameras gained increasing popularity starting in 2000, Canon developed advanced technologies such as its proprietary CMOS sensors and high-performance DIGIC digital image processors, as well as an extensive line-up of EF lenses, in an effort to fulfill the company’s key concepts of high-speed, ease of use, and high image quality. Currently, Canon offers a broad product line-up that helps serve the needs of users of all skill levels.

Among the new Canon cameras that contributed to the realization of the 70-million-unit production milestone are the EOS 70D, featuring innovative Dual Pixel CMOS AF technology, and the EOS Rebel SL1, the world’s smallest and lightest digital SLR camera*, which combines a ground-breaking compact, lightweight body design with advanced basic performance.

EF lenses for Canon EOS-series interchangeable-lens cameras are also on track to realize a major milestone as cumulative production is scheduled to pass the 100-million-unit mark in 2014.

Based on its core optical technologies, Canon will continue to refine its diverse imaging technologies while striving to produce superb and reliable lenses and cameras that cater to the varying needs of photographers – from first time users to advanced amateurs and professionals – while contributing to expanding the culture of photographic and video imaging.

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Posted in Photography