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Archive for August, 2016

FUJIFILM Malaysia Rolls Outs X-T2 and instax SHARE Smartphone Printer SP-2

18 Aug

instax SP-2

Fujifilm Malaysia today launched its largest on-ground brand activation – unveiling two exciting new offerings, Fujifilm X-T2 camera and instax SHARE Smartphone Printer SP-2 – while showcasing the company’s heritage of creating people-driven innovations in conjunction with World Photography Day.

Fujifilm Shoot.Print.Share Fiesta, held at Berjaya Times Square from August 18 to 21, aims to create a warm, welcoming and dynamic environment for guests to spend quality time exploring new ways to enjoy photography and raise the level of creative output to new heights.

X-T2-1 X-T2-2

Speaking at the launch of the fiesta, Fujifilm Malaysia Managing Director, Yoshitaka Nakamura said the Shoot.Print.Share Fiesta celebrates the company’s heritage of creating people-driven innovations by presenting a broad spectrum of digital imaging products and services that help enhance the quality of life.

X-T2-5

“Throughout the four-day festival, Fujifilm will together with our customers create fun memories by capturing beautiful moments, presenting enjoyable and personalised printing and facilitating the sharing of priceless moments,” he added.

The Fujifilm X-T2 is a speedy upgrade to the X-T1, which Fujifilm describes as “Creative Perfection” that uses advanced technologies to achieve premium image quality, outstanding operability and beautiful design reminiscent of traditional cameras.

The new hybrid AF system boasts 325 AF points, including 91 zone focusing points (up from 49 in the X-T1). This new system paired with several algorithmic improvements makes for a “dramatic improvement” in performance. Fuji is promising “accurate focusing is all shooting situations, even in low light with a -3EV.” AF-C has also been “significantly enhanced,” promising better tracking of moving subjects.

X-T2-3

The X-T2 combines the sensor and image processing engine developed by Fujifilm, with an ultra-sharp range of FUJINON lenses for excellent image resolution.  Fujifilm’s color-reproduction technology, formulated over 80 years, delivers images of unparalleled quality and realism, recording a subject’s textures, three-dimensional feel and even the atmosphere surrounding it.

X-T2-6

The X-T2’s compact and lightweight camera body is also dust-resistant, water-resistant and capable of operating at temperatures as low as -10°C.  Its autofocus and electronic viewfinder performance have both been substantially improved, making it more adaptable than ever before at shooting a moving subject under difficult conditions, such as sports or wildlife photography, which had previously been considered difficult with mirrorless cameras.

For the first time in the X Series, the X-T2 supports 4K video recording.  And as expected by photo enthusiasts familiar to FinePix cameras, the X-T2’s video mode can utilise the popular Film Simulation mode to easily produce premium-quality footage.

X-T2-4

 
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Posted in Events, New Products